Our response: build Block Advisor’s digital platform around three unique, but congruent groups: You. And we needed a single brand and message apt for all. Laughrey rejected Block's argument that the injunction request would cause undue harm to the company, noting it had been "significantly narrowed" from H&R Block's initial request to change Block's name altogether. H&R Blocks premium audience segment ranges from young professionals, to single parents, to shop owners, family farm-owners, churches, dental practices, and multi-generational practices.
"This confusion is likely to be amplified given that Block Inc is an innovative technology company with a founder and CEO who garners extensive attention and has millions of followers on social media," Laughrey said. Laughrey on Thursday cited the trademark strength of H&R Block's name and logo, the similarity of the companies' marks and the overlap in their services as major factors in finding that Block's name was likely to cause confusion. It said the two companies were direct competitors in tax preparation services since Block bought Credit Karma Tax, now called Cash App Taxes, in 2020.īlock responded that a reasonable consumer would not confuse Cash App Taxes with H&R Block's services, and that it only uses "Block" to refer to its "house of brands" that includes Square, Cash App, and music-streaming service Tidal. Reasons for Upside H&R Block has a five-year strategy in place, known as Block Horizons. Sign In - H&R Block Canada New Weve updated our sign in process to make it more secure, but still easy for you to sign in. H&R Block sued soon after in its hometown of Kansas City, accusing Block of stealing its name to "co-opt" its reputation. HRB have rallied 70.3 in the past year against the industry’s plunge of 21.6. Whether youre a first time filer with a basic tax return or you have a complex tax situation, H&R Block has a tax solution to fit your needs. San Francisco-based Block' chief executive, Twitter co-founder Jack Dorsey, announced the company would change its name from Square in December.
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Register now for FREE unlimited access to RegisterĪn H&R Block spokesperson called the ruling "an important victory in the effort to prevent a competitor from unfairly leveraging the reputation and trust H&R Block has earned over the past 65-plus years."īlock Inc and its attorneys did not immediately respond to requests for comment. When it comes to tax preparation services, the H&R Block tax professionals located at 8095 greenback ln ste a in citrus.
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